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The following article from the “What Cheer Paper”, was
written by Chuck Dunham after Junie’s death in March, 2000.
WE’LL MISS YOU, JUNIE MANATT!!
He would have loved the show. After religious services at
the Brooklyn school he helped in so many ways, Junie
Manatt’s casket was loaded onto the flatbed of his famous
old 1947 Studebaker truck. Driven to Calvary Cemetery by the
young men of his family, the casket was carried to the grave
site by Manatt’s Inc. employees.
Lined up near the
cemetery were the big rigs of the paving company. Following
the military salute by a particularly large number of
uniformed men from local veterans posts, taps was played and
the trucks blasted their horns in final tribute to the boss.
Hundreds of friends,
family and business associates came to pay their respects,
March 23, to the man who was a legend in his own time—dead
at age 73. The stories were re-told, and many brought smiles
even at this sad occasion.
Who can forget the time Junie Manatt, the concrete and
paving magnate, showed up at the gates of the What Cheer
Fair many years ago. He was driving a huge expensive auto,
but didn’t have a dime in his pocket for admission. With
considerable reluctance, gate-keeper Bill Dennis let him in
anyhow.
Fifty years ago, when Junie and his brothers had a one-truck
business, word spread that Junie had gone into debt to buy a
bigger dump truck with an extra axle. The banker from a
neighboring town wagged his head with disapproval and said,
“Junie’s really gone and done it this time!”
Having called on Junie and his brothers for 40 years, I
remember that I never once left their office (first it was
in a small feed and tractor store) without chuckling and
generally feeling good about Brooklyn in particular and
business in general. It didn’t matter whether I made a sale
or not, and I usually did.
Junie’s whimsical sense of humor is the foundation of many
of the “Junie” stories—most of them true. I remember when we
were determined to celebrate the 100th birthday of the
Linotype machine. Seems no one else cared, and the only
party for the printing machine was in our office. The whole
world was invited, and some dignitaries showed up. Don Adams
of the Sigourney paper was there. Vice President George Bush
didn’t make it, but sent a lame excuse (everybody knows a
vice president doesn’t have a real job, and nothing else
more important to attend to).
But Junie Manatt was there with a 400-pound cake from
Manatt’s Inc.—made of concrete. Junie also brought a bouquet
of flowers - dandelions. (The occasion was also HIS
birthday.)
Junie’s sense of humor is displayed here and there at the
company headquarters in Brooklyn. Behind the office is an
oil derrick, pumping up and down. Iowa’s only oil well?
There’s no oil there, but it looks good anyhow.
The photo of Junie in bib overalls leaning on his
Rolls-Royce auto brings a lot of chuckles. (He really did
enjoy working on the farm.) And who can forget that photo of
Junie with fancy car, selling citrus fruit in Florida to
make enough gas money to get home to Iowa?
Days before Junie died, approval came from Manatts for an
outrageous advertisement in the 2000 Keokuk County Fair
book. It shows Junie with a flying pig.
“If I had my life to live over, I’d forget about the
concrete, road paving, harness racing—and concentrate on the
fine art of training flying pigs.”
Junie’s sharp business skills made possible the legendary
generosity of his company and his own purse. There’s hardly
a good cause in Brooklyn and neighboring communities that
didn’t get help and often leadership from Junie Manatt.
About the time Junie and brother Merlin shifted Manatt’s
management to a younger generation, Junie began writing
“Junie’s Jabbers” for the “Manatt’s Mirror”, Company paper.
These memories are delicious, and would make a good book. A
book about this one-of-a-kind Iowan would be a real “hoot”.
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