Too often, we don’t stop to think of the sacrifices the men and women in our military are making. As an employer, we feel it is our duty to support our employees that give themselves to serve our country. Although, we have signed letters of support with the ESGR (Employer Support of Guard and Reserve) and all plants have gold certificates visibly emphasizing our position, we wanted something a little more public to show our support. Five ready mix trucks were designed as a tribute to the men and women who have served our country both past and present, keeping this the land of the free. We hope that it will bring their sacrifice to the front of peoples’ minds, even for a little bit, when they see one of the mixer trucks on the road.
These five ready mix concrete trucks debuted in Newton, Iowa on Sunday, May 23rd, 2010, at the Iowa Speedway. The rolling parade around the track was a celebration honoring the military, past and present during pre race. They then went to Camp Dodge in Johnston for display during their Open House and SOS Breakfast on Memorial Day, Monday, May 31st. After a hearty military breakfast and a great reception at the new Gold Star Museum, they paraded across town to the Veterans Memorial Auditorium to pay tribute to the veterans attending services there. A sixth truck paying tribute to the National Guard is also in the works.
The artists (Dave Conner ~ Mid Air and Ink www.midairandink.com assisted by Robert Allison ~ Allison Originals) rendered the images free hand on the drums. Countless hours were spent with tiny airbrushes. The details are absolutely phenomenal and we are extremely pleased with the results. Special thanks to Housby Mack for painting the trucks, use of their shop, and creative input.